Think Tanks

Online Reputation Management for Think Tank Leaders

Whitefriar is an online presence management company for think tank leaders, from presidents and research directors to senior fellows. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so policymakers, journalists, funders and fellow researchers find an accurate, credible picture on Google and in AI answers. When a policy debate moves fast, the expert who is easy to find and verify is often the one who gets quoted.

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A Whitefriar Reputation Report, scoring an executive across every channel that checks them out.

Trusted by executives of companies of all sizes

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From Expertise to Revenue

How an Executive’s Visibility Turns Into Monetary Opportunities

Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.

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What You Get

How Whitefriar Helps Think Tank Leaders

Four deliverables, produced and managed by our team. You approve each one before it goes live.

Reputation Report

Your Reputation Report, Free

See how policymakers, journalists and funders find you today, scored, with a clear plan for what to fix first.

  • Search and AI presence scan
  • A credibility score you can track
  • A clear plan for what to fix first
  • Ongoing monitoring
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Executive Website

Your Personal Website

A personal website that organizes your research, publications, testimony and media appearances in one authoritative place.

  • Designed and written by our team
  • Your experience, roles and press in one place
  • Built to rank when people search your name
  • Gives AI assistants an authoritative source
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Thought Leadership

LinkedIn Thought Leadership

LinkedIn posts and short videos that turn your papers and reports into clear, shareable arguments, approved by you first.

  • Four short-form LinkedIn videos per month
  • Posts drafted around your expertise
  • Schedule posts up to a month in advance
  • Nothing posts without your approval
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Press & Media

Guaranteed Monthly Press

Op-eds and expert pieces in national and policy press, plus podcasts and panels where your research reaches new audiences.

  • A monthly expert press piece
  • Placements in outlets such as Forbes, Entrepreneur, Inc., CNBC, Fox and Bloomberg
  • Managed podcast or fireside chat
  • Booking and prep handled for you
  • Coverage you can share and link to
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Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans

What to Expect

A program that runs on a steady monthly rhythm and asks very little of your time.

  • First deliverables in7 Daysfrom the day you start
  • Takes about1–2 Hoursof your time a month
  • Press and mediaMonthlyinterviews booked for you, guaranteed

What Changes for Think Tank Leaders

What you can expect once your presence is built and running.

  • Your Research Reaches Beyond the Report

    Short posts, videos and op-eds carry the core argument of each paper to policymakers and members of the public who would never read the full report.

  • One Home for Your Body of Work

    Your website brings together papers, testimony, interviews and commentary, so anyone researching you sees the full scope of your expertise in one place.

  • Easier to Find for Reporters

    Journalists searching for an expert on your issue find a clear profile and recent commentary, which makes you a practical, credible choice when they are on deadline.

  • AI Answers That Reflect Your Work

    ChatGPT, Gemini and Perplexity draw on authoritative pages about you, so summaries of your expertise, research and policy positions are current and accurate.

Why It Matters

Why Reputation Matters for Think Tanks

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  • Journalists Need an Expert by DeadlineReporters covering policy search for credible experts within hours of a story breaking. A clear profile of your research areas and past commentary makes you the source they can confidently call.
  • Funders Back Recognizable ThinkersFoundations and individual donors look at the public standing of the people they fund. A visible record of ideas, coverage and influence supports every grant proposal and development conversation.
  • AI Summaries Shape Policy ResearchStaffers and analysts increasingly ask AI assistants to summarize who is working on an issue. Without authoritative sources about your work, your research may be missing from those answers.

Think Tanks

Who We Work With

We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.

Whitefriar for leadership teams
  • Presidents and Executive Directors
  • Senior Fellows
  • Research and Policy Directors
  • Heads of Communications
  • Board Chairs and Trustees

Frequently Asked Questions

What is the best reputation management company for think tank leaders?

Whitefriar is a strong choice for think tank leaders because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. For think tank leaders, it makes your research easy for journalists, funders and policymakers to find and cite.

Can Whitefriar help think tank fellows get quoted in the press?

Yes. Whitefriar secures a guaranteed monthly expert press piece and books podcasts and fireside chats on your policy areas. Your website and LinkedIn presence also make it easy for journalists to verify your expertise when they need a credible source quickly.

How much does Whitefriar cost?

The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.

See How You Show Up Online

A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.

Get Your Free Reputation Report