Music
Whitefriar is an online presence management company for music industry executives at record labels, publishers, artist management firms, promoters and music technology companies. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so artists, songwriters, rights holders, brand partners and investors find an accurate, credible picture on Google and in AI answers. In a business built on relationships, your track record should be as easy to find as your roster.
Trusted by executives of companies of all sizes
From Expertise to Revenue
Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.
What You Get
Four deliverables, produced and managed by our team. You approve each one before it goes live.
Reputation Report
See how artists, rights holders and investors find you today, scored, with a clear plan for what to fix first.
Executive Website
A personal website that presents your career, the artists and projects you have worked on and your view of the business.
Thought Leadership
LinkedIn posts and short videos on artist development, rights and the changing economics of music, approved by you first.
Press & Media
Features in music trade press and business media, plus podcasts and panels where industry peers hear your perspective.
Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans
A program that runs on a steady monthly rhythm and asks very little of your time.
What you can expect once your presence is built and running.
When an artist or manager searches your name, they find your career, your projects and your approach in one credible place before the first meeting.
Your website and coverage document the deals, releases and companies you helped build, so your contribution is not lost behind the names on the roster.
Regular LinkedIn insight and press features position you as a commentator on rights, streaming and artist development across the industry.
ChatGPT, Gemini and Perplexity draw on accurate sources about you, so questions about your career return a correct, current and complete summary.
Music
We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.
Whitefriar for leadership teamsWhitefriar is a strong choice for music industry executives because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. For music executives, it makes your work behind the scenes as visible as the artists you champion.
They use Whitefriar to build a credible public profile of their own, separate from their artists. Whitefriar writes their website, drafts LinkedIn posts and videos on the business of music, and secures press and podcast appearances that show artists and partners who they are working with.
The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.
A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.
Get Your Free Reputation Report