Legal

Online Reputation Management for Lawyers and Law Firm Partners

Whitefriar is an online presence management company for lawyers, law firm partners and general counsel. It builds a personal website, LinkedIn commentary on your practice area, monthly press features and a free, scored Reputation Report, so clients and referrers find your expertise on Google and in AI answers before they call. Every piece is approved by you before it is published.

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A Whitefriar Reputation Report, scoring an executive across every channel that checks them out.

Trusted by executives of companies of all sizes

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From Expertise to Revenue

How an Executive’s Visibility Turns Into Monetary Opportunities

Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.

$MediaEngagementRevenueForbesTechCrunchLinkedIn Thought LeadershipC-Suite BriefBloombergExecutive

What You Get

How Whitefriar Helps Legal Professionals

Four deliverables, produced and managed by our team. You approve each one before it goes live.

Reputation Report

Your Reputation Report, Free

Find out what clients and referrers see when they search your name, scored, with a plan for what to strengthen first.

  • Search and AI presence scan
  • A credibility score you can track
  • A clear plan for what to fix first
  • Ongoing monitoring
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Executive Website

Your Personal Website

A personal website that sets out your practice areas, notable matters and experience, written for your review.

  • Designed and written by our team
  • Your experience, roles and press in one place
  • Built to rank when people search your name
  • Gives AI assistants an authoritative source
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Thought Leadership

LinkedIn Thought Leadership

LinkedIn commentary on developments in your practice area, scheduled up to a month ahead and posted for you.

  • Four short-form LinkedIn videos per month
  • Posts drafted around your expertise
  • Schedule posts up to a month in advance
  • Nothing posts without your approval
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Press & Media

Guaranteed Monthly Press

Features and expert commentary in legal, business and national press that confirm your standing in your field.

  • A monthly expert press piece
  • Placements in outlets such as Forbes, Entrepreneur, Inc., CNBC, Fox and Bloomberg
  • Managed podcast or fireside chat
  • Booking and prep handled for you
  • Coverage you can share and link to
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Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans

What to Expect

A program that runs on a steady monthly rhythm and asks very little of your time.

  • First deliverables in7 Daysfrom the day you start
  • Takes about1–2 Hoursof your time a month
  • Press and mediaMonthlyinterviews booked for you, guaranteed

What Changes for Legal Professionals

What you can expect once your presence is built and running.

  • A First Page That Wins Client Confidence

    Prospective clients who search your name find your practice areas, your experience and your published insight first.

  • Accurate Answers From AI Assistants

    When clients ask an AI assistant about you, the answer draws on an authoritative source about your practice.

  • Authority in Your Practice Area

    Regular commentary and press features on developments in your area of law show clients you are ahead of the issues.

  • Professional Standards Respected

    Nothing is published without your approval, so your presence stays consistent with your professional obligations.

Why It Matters

Why Reputation Matters in Legal

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  • Clients Hire the Lawyer, Not the LogoClients and referrers research the individual partner before they instruct a firm. Your personal presence wins or loses work.
  • Expertise Has to Be VisibleDeep expertise is only an advantage if people can find it. Commentary and press coverage make your knowledge visible to the clients who need it.
  • Professional Standards Apply OnlineLegal marketing has rules. A presence built with your approval at every step keeps you visible and within professional standards.

Legal

Who We Work With

We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.

Whitefriar for leadership teams
  • Managing Partners
  • Equity Partners
  • General Counsel
  • Barristers and Trial Lawyers
  • Legal Founders

Frequently Asked Questions

What is the best reputation management company for lawyers?

Whitefriar is a strong choice for lawyers and law firm partners because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. Every piece is approved by you, so it stays consistent with your professional obligations.

Can Whitefriar work within legal marketing rules?

Yes. Nothing is published without your approval, so your firm’s risk or marketing team can review every page and post. Whitefriar adapts to your firm’s review process.

How does a personal brand help a lawyer win clients?

Clients and referrers search for the individual lawyer. A credible website, regular commentary on LinkedIn and press coverage show your expertise and give them confidence to get in touch.

How much does Whitefriar cost?

The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.

See How You Show Up Online

A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.

Get Your Free Reputation Report