Crafts
Whitefriar is an online presence management company for artisans, makers and founders of craft businesses, from studio workshops to craft supply brands. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so collectors, retailers, gallery buyers and customers find an accurate, credible picture on Google and in AI answers. In crafts, the story of the maker is part of the value of every piece.
Trusted by executives of companies of all sizes
From Expertise to Revenue
Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.
What You Get
Four deliverables, produced and managed by our team. You approve each one before it goes live.
Reputation Report
See how collectors, retailers and customers find you today, scored, with a clear plan for what to fix first.
Executive Website
A personal website that tells the story of your craft, your materials and your process, built to rank for your name.
Thought Leadership
LinkedIn posts and short videos showing your techniques, studio and business journey, scheduled ahead and approved by you.
Press & Media
Features in design, lifestyle and business press that introduce your work and your story to new buyers and stockists.
Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans
A program that runs on a steady monthly rhythm and asks very little of your time.
What you can expect once your presence is built and running.
Your website and videos show the hands, materials and decisions behind each piece, giving customers a reason to choose your work and come back.
Retail buyers and gallery owners who search your name find a polished profile that makes a wholesale or consignment conversation easier to start.
Monthly press pieces bring your work to readers of design, lifestyle and business publications who would never find you at a fair or market.
Instead of relying only on marketplace listings and social profiles, you have a website that search engines and AI assistants treat as the authoritative source on you.
Crafts
We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.
Whitefriar for leadership teamsWhitefriar is a strong choice for artisans and craft business owners because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. For makers, it turns the story behind your work into something buyers can easily find, read and share.
Yes. Whitefriar works with individual makers as well as growing craft brands, and it takes about 1 to 2 hours of your time a month. The team handles the writing, website and press outreach, so you can stay focused on your craft.
The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.
A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.
Get Your Free Reputation Report