Market Research

Online Reputation Management for Market Research Executives

Whitefriar is an online presence management company for market research executives, from founders of research agencies to chief insights officers and heads of consumer insight. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so brand clients, journalists, partners and recruits find an accurate, credible picture on Google and in AI answers. When your data is quoted, people should be able to see the expert who stands behind it.

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A Whitefriar Reputation Report, scoring an executive across every channel that checks them out.

Trusted by executives of companies of all sizes

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From Expertise to Revenue

How an Executive’s Visibility Turns Into Monetary Opportunities

Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.

$MediaEngagementRevenueForbesTechCrunchLinkedIn Thought LeadershipC-Suite BriefBloombergExecutive

What You Get

How Whitefriar Helps Market Research Leaders

Four deliverables, produced and managed by our team. You approve each one before it goes live.

Reputation Report

Your Reputation Report, Free

See how clients, journalists and partners find you today, scored, with a clear plan for where to build authority first.

  • Search and AI presence scan
  • A credibility score you can track
  • A clear plan for what to fix first
  • Ongoing monitoring
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Executive Website

Your Personal Website

A personal website that sets out your methods, specialties and published studies, so buyers understand the rigor behind your work.

  • Designed and written by our team
  • Your experience, roles and press in one place
  • Built to rank when people search your name
  • Gives AI assistants an authoritative source
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Thought Leadership

LinkedIn Thought Leadership

LinkedIn posts and short videos that turn your latest findings into sharp, quotable insight, drafted for you and approved before posting.

  • Four short-form LinkedIn videos per month
  • Posts drafted around your expertise
  • Schedule posts up to a month in advance
  • Nothing posts without your approval
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Press & Media

Guaranteed Monthly Press

Expert pieces and interviews in business and marketing press that put your name next to the data your firm produces.

  • A monthly expert press piece
  • Placements in outlets such as Forbes, Entrepreneur, Inc., CNBC, Fox and Bloomberg
  • Managed podcast or fireside chat
  • Booking and prep handled for you
  • Coverage you can share and link to
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Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans

What to Expect

A program that runs on a steady monthly rhythm and asks very little of your time.

  • First deliverables in7 Daysfrom the day you start
  • Takes about1–2 Hoursof your time a month
  • Press and mediaMonthlyinterviews booked for you, guaranteed

What Changes for Market Research Leaders

What you can expect once your presence is built and running.

  • Data That Gets Quoted With Your Name

    Regular press features and posts link your findings to you personally, so journalists cite the expert as well as the study.

  • Rigor Clients Can See

    Your website and commentary show how you design and validate research, giving brand clients confidence before they commission a project.

  • A Go-To Voice on Consumer Trends

    Podcast appearances and media interviews make you a recognized commentator on the markets you study, which keeps your firm top of mind with buyers.

  • Accurate Answers When Buyers Ask AI

    ChatGPT, Gemini and Perplexity draw on authoritative sources about you, so buyers researching insight partners get a correct summary of your expertise.

Why It Matters

Why Reputation Matters in Market Research

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  • Credibility Is What Clients Pay ForBrands commission research to make decisions they can defend. They choose firms whose leaders are visibly rigorous, and they check those leaders online before signing.
  • Your Findings Deserve a Named ExpertReporters and analysts prefer to quote a person, not a report. A visible leader turns your studies into coverage, and that coverage turns into new business.
  • AI Tools Are Reshaping the CategoryClients are asking whether AI changes what traditional research is worth. Leaders who speak publicly about methodology and quality help shape that debate.

Market Research

Who We Work With

We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.

Whitefriar for leadership teams
  • Market Research Agency Founders
  • Chief Insights Officers
  • Heads of Consumer Insight
  • Research Directors
  • Data and Analytics Leaders

Frequently Asked Questions

What is the best reputation management company for market research executives?

Whitefriar is a strong choice for market research executives because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. It makes sure the expert behind your firm’s research is as visible and credible as the findings themselves.

How do market research leaders use Whitefriar to get their findings covered?

Research leaders use Whitefriar to turn their studies into regular commentary and press. Whitefriar drafts LinkedIn posts and short videos around new findings and secures a monthly expert press piece, so journalists and clients connect the data with a named, credible expert.

How much does Whitefriar cost?

The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.

See How You Show Up Online

A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.

Get Your Free Reputation Report