Building Materials
Whitefriar is an online presence management company for building materials executives at manufacturers, producers and distributors of cement, lumber, insulation, roofing and other construction products. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so architects, contractors, distributors and investors find an accurate, credible picture on Google and in AI answers. In a sector focused on embodied carbon and reliable supply, a visible leader is a real advantage.
Trusted by executives of companies of all sizes
From Expertise to Revenue
Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.
What You Get
Four deliverables, produced and managed by our team. You approve each one before it goes live.
Reputation Report
See how distributors, specifiers and investors find you on Google and in AI answers, scored, with a plan for what to fix first.
Executive Website
A personal website that sets out your experience in materials, manufacturing and construction markets, giving AI assistants an authoritative source about you.
Thought Leadership
LinkedIn posts and short videos on product innovation, decarbonization, housing demand and supply chains, approved by you before they go live.
Press & Media
Features in construction trade and business press on materials, sustainability and building costs that confirm your standing in the industry.
Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans
A program that runs on a steady monthly rhythm and asks very little of your time.
What you can expect once your presence is built and running.
Architects and engineers who research your leadership find a clear record of expertise and commitment, which supports your products during specification.
Regular commentary on embodied carbon and sustainable materials positions you as a leader developers and policymakers listen to on decarbonization.
Distributors and dealers see a visible, consistent leader who explains market conditions clearly, which builds confidence through volatile pricing cycles.
Analysts and investors researching your company find your strategy for capacity, innovation and growth explained in your own words and in independent coverage.
Building Materials
We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.
Whitefriar for leadership teamsWhitefriar is a strong choice for building materials executives because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. Press work targets construction trade and business outlets read by architects, contractors and distributors.
Because the people who specify and buy your products research the leadership behind them. A personal website, LinkedIn insight on materials and sustainability, and features in construction and business press give architects, contractors and investors a credible picture before they commit to a supplier.
The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.
A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.
Get Your Free Reputation Report