Headquarters
Miami, FL
801 Brickell Ave
Miami, FL 33131
About Whitefriar
We Help Leaders Control How The World Sees Them
Whitefriar manages the online presence of executives, founders and brands, across search, press, LinkedIn, websites and AI assistants, so a stronger reputation never means more to manage.
1,000+Executives
75+Industries
25+Countries
Trusted by executives of companies of all sizes
Why we exist
The Internet Speaks For You Before You Do
Boards, investors, recruiters, journalists and now AI assistants all look a leader up before the first conversation. What they find decides whether that conversation happens.
Most leaders have never seen what that search returns. We built Whitefriar so they can see it, score it and change it.
SearchWe control the first page of your name
AI AssistantsWe shape what ChatGPT, Gemini and Perplexity say
Press & MediaWe place features in tier-one press and on TV
Thought LeadershipWe script, produce and post your LinkedIn video
WebsitesWe build and keep your executive website current
Our values
What We Hold Ourselves To
Urgency, ownership and care for the people we work for drive everything we do.
- We obsess about customer service
A reputation is personal, so every client gets a named strategist who knows their name, their goals and what is already out there about them.
We answer the same day, we say what we are doing and why, and we never make a client chase us for an update.
We measure ourselves on the client’s score and the opportunities that follow it, not on activity.
- Move fast and deliver fast
The first page of a search result does not wait, and neither do we. A report is ready in minutes, a roadmap in days, and the first placements in weeks.
Speed never comes at the cost of quality. Every feature, post and page carries the client’s name, so it has to be right before it ships.
- Operate like a startup
We build. We make decisions fast, test them in the open and scale what works.
No committees, no waiting for a quarter to end.
- Stay ahead of the channels
Search, AI assistants and social change every quarter. We change with them.
What we learn for one client is live for every client within weeks, so nobody is managed with last year’s playbook.
Life at Whitefriar
Work From Anywhere, Build Reputations Everywhere
One mission
We help leaders control how the world sees them. Every task, from a press pitch to a video edit, ladders up to that.
Clients who matter
Founders, CEOs and board members trust us with their names. You will work with them directly, not through layers.
Freedom with accountability
Choose your hours and your city. What counts is the work that ships and the score that moves.
Our offices
Where You’ll Find Us
Remote-first, with a home base in Miami, a team in London and New York coming soon.
Office
London, UK
Senna Building, Gorsuch Pl
London E2 8JF, United Kingdom
Office
New York, NY
Coming Soon