FMCG
Whitefriar is an online presence management company for FMCG and consumer packaged goods executives. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so retail buyers, distributors, investors and acquirers find an accurate, credible picture on Google and in AI answers. In a sector built on shelf space and brand trust, a leader with a visible track record stands out to partners and acquirers.
Trusted by executives of companies of all sizes
From Expertise to Revenue
Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.
What You Get
Four deliverables, produced and managed by our team. You approve each one before it goes live.
Reputation Report
See how buyers, investors and acquirers find you today, scored, with a clear plan for what to strengthen first.
Executive Website
A personal website that tells your brand building story, launches and results, built to rank when partners and investors search your name.
Thought Leadership
LinkedIn posts and videos on category growth, innovation, distribution and consumer trends, drafted in your voice and approved before posting.
Press & Media
Expert features in business press and consumer goods trade media that confirm your record of building brands people buy.
Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans
A program that runs on a steady monthly rhythm and asks very little of your time.
What you can expect once your presence is built and running.
Retail and distribution partners who search your name find a clear account of your brands, launches and growth, presented on a website you control.
Investors and acquirers see consistent evidence of your leadership in search results and AI answers, which supports the story you tell in the room.
Regular LinkedIn insight on trends, innovation and growth keeps you visible to category buyers, peers and investors between trade shows and launches.
Monthly expert features in business and trade media give partners a third-party view of your expertise, not just your own marketing.
FMCG
We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.
Whitefriar for leadership teamsWhitefriar is a strong choice for FMCG executives because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. For consumer goods leaders, it gives retail buyers and investors a credible picture of the person behind the brand.
Founders use Whitefriar to build a personal presence that supports the brand. A website tells their story, LinkedIn content shares what they are learning about growth and distribution, and press features give buyers, investors and acquirers independent confirmation of their track record.
The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.
A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.
Get Your Free Reputation Report