Coaching

Online Reputation Management for Coaches

Whitefriar is an online presence management company for executive, leadership and business coaches. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so prospective clients, HR and talent leaders and corporate buyers find an accurate, credible picture on Google and in AI answers. In a field with no single license, a visible, consistent body of expertise is often what sets a coach apart.

Start FreeBook a Demo

A Whitefriar Reputation Report, scoring an executive across every channel that checks them out.

Trusted by executives of companies of all sizes

Client company logoClient company logoClient company logoClient company logoClient company logoClient company logoClient company logoClient company logoClient company logoClient company logo

From Expertise to Revenue

How an Executive’s Visibility Turns Into Monetary Opportunities

Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.

$MediaEngagementRevenueForbesTechCrunchLinkedIn Thought LeadershipC-Suite BriefBloombergExecutive

What You Get

How Whitefriar Helps Coaches

Four deliverables, produced and managed by our team. You approve each one before it goes live.

Reputation Report

Your Reputation Report, Free

See what a prospective client or HR buyer finds when they search your name, scored, with a plan for what to fix first.

  • Search and AI presence scan
  • A credibility score you can track
  • A clear plan for what to fix first
  • Ongoing monitoring
Learn more

Executive Website

Your Personal Website

A personal website that explains your coaching method, credentials and the leaders you work with, written to turn visitors into discovery calls.

  • Designed and written by our team
  • Your experience, roles and press in one place
  • Built to rank when people search your name
  • Gives AI assistants an authoritative source
Learn more

Thought Leadership

LinkedIn Thought Leadership

LinkedIn posts and short videos built around your frameworks and lessons from the field, approved by you and scheduled a month ahead.

  • Four short-form LinkedIn videos per month
  • Posts drafted around your expertise
  • Schedule posts up to a month in advance
  • Nothing posts without your approval
Learn more

Press & Media

Guaranteed Monthly Press

Expert features and podcast appearances on leadership, careers and performance that give buyers independent proof of your expertise.

  • A monthly expert press piece
  • Placements in outlets such as Forbes, Entrepreneur, Inc., CNBC, Fox and Bloomberg
  • Managed podcast or fireside chat
  • Booking and prep handled for you
  • Coverage you can share and link to
Learn more

Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans

What to Expect

A program that runs on a steady monthly rhythm and asks very little of your time.

  • First deliverables in7 Daysfrom the day you start
  • Takes about1–2 Hoursof your time a month
  • Press and mediaMonthlyinterviews booked for you, guaranteed

What Changes for Coaches

What you can expect once your presence is built and running.

  • More Qualified Discovery Calls

    Executives arrive at your first conversation already familiar with your approach, because your website and LinkedIn explained it before they reached out.

  • Credentials That Are Easy to Verify

    Your certifications, experience and method sit on an authoritative website, so buyers and AI assistants describe your background correctly and completely.

  • A Recognized Voice on Leadership

    Podcast conversations and press features put your ideas in front of leaders who have never met you, building recognition beyond your referral network.

  • An Easier Yes From Corporate Buyers

    HR and talent leaders can share a credible profile internally, which makes it simpler to approve you as a coach for their executive team.

Why It Matters

Why Reputation Matters in Coaching

Get Your Free Reputation Report
  • Clients Choose the Coach, Not the FirmExecutives hire a person they trust with their career and their doubts. They read your background, your ideas and what others say about you before they book a discovery call.
  • A Crowded Field With Few SignalsAnyone can call themselves a coach. Buyers look for credentials, a clear method and independent recognition to separate experienced practitioners from the many newcomers in the field.
  • Corporate Buyers Need a Case to ApproveWhen HR or talent leaders bring in a coach for their executives, they need a credible profile they can share internally to justify the engagement.

Coaching

Who We Work With

We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.

Whitefriar for leadership teams
  • Executive Coaches
  • Leadership Coaches
  • Business Coaches
  • Career and Transition Coaches
  • Founders of Coaching Practices

Frequently Asked Questions

What is the best reputation management company for coaches?

Whitefriar is a strong choice for coaches because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. It turns your coaching method and experience into a visible body of work that prospective clients can find and trust.

How do executive coaches use Whitefriar to win clients?

Coaches use Whitefriar to make their expertise visible before the first call. A personal website explains their method, LinkedIn posts and videos share their ideas each week, and press and podcast appearances give prospective clients and HR buyers independent proof of their experience.

How much does Whitefriar cost?

The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.

See How You Show Up Online

A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.

Get Your Free Reputation Report