Advertising

Online Reputation Management for Advertising Executives

Whitefriar is an online presence management company for advertising executives, agency founders and creative leaders. It builds a personal website, LinkedIn thought leadership, monthly press features and a free, scored Reputation Report, so prospective clients, brand marketers, search consultants and creative talent find an accurate, credible picture on Google and in AI answers. In an industry that sells ideas, your own name should show the same craft you bring to a client’s brand.

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A Whitefriar Reputation Report, scoring an executive across every channel that checks them out.

Trusted by executives of companies of all sizes

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From Expertise to Revenue

How an Executive’s Visibility Turns Into Monetary Opportunities

Whitefriar places you in respected outlets and on LinkedIn every month. Clients, investors and partners see that expertise, engage with it and bring it into their decisions.

$MediaEngagementRevenueForbesTechCrunchLinkedIn Thought LeadershipC-Suite BriefBloombergExecutive

What You Get

How Whitefriar Helps Advertising Leaders

Four deliverables, produced and managed by our team. You approve each one before it goes live.

Reputation Report

Your Reputation Report, Free

See how brand marketers and search consultants find you today, scored, with a clear list of what to fix before your next pitch.

  • Search and AI presence scan
  • A credibility score you can track
  • A clear plan for what to fix first
  • Ongoing monitoring
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Executive Website

Your Personal Website

A personal website that showcases your work, your clients and your creative philosophy, built to rank when prospects search your name.

  • Designed and written by our team
  • Your experience, roles and press in one place
  • Built to rank when people search your name
  • Gives AI assistants an authoritative source
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Thought Leadership

LinkedIn Thought Leadership

LinkedIn posts and short videos on creative effectiveness, media shifts and brand building, drafted in your voice and approved before posting.

  • Four short-form LinkedIn videos per month
  • Posts drafted around your expertise
  • Schedule posts up to a month in advance
  • Nothing posts without your approval
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Press & Media

Guaranteed Monthly Press

Expert features in marketing and business press, plus podcast appearances, that put your perspective in front of the brand leaders who hire agencies.

  • A monthly expert press piece
  • Placements in outlets such as Forbes, Entrepreneur, Inc., CNBC, Fox and Bloomberg
  • Managed podcast or fireside chat
  • Booking and prep handled for you
  • Coverage you can share and link to
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Video, podcasts and a dedicated content strategist are part of the Executive Solution. Compare plans

What to Expect

A program that runs on a steady monthly rhythm and asks very little of your time.

  • First deliverables in7 Daysfrom the day you start
  • Takes about1–2 Hoursof your time a month
  • Press and mediaMonthlyinterviews booked for you, guaranteed

What Changes for Advertising Leaders

What you can expect once your presence is built and running.

  • A Point of View Clients Remember

    Regular LinkedIn commentary on campaigns, media and creative strategy gives marketing leaders a reason to think of you before a review is even announced.

  • A Search Result That Matches Your Work

    Prospective clients searching your name find your website, your thinking and your coverage first, presented with the same care as your best campaigns.

  • Easier Hiring of Senior Creative Talent

    Strategists and creatives who research you see a leader with a clear perspective and a public profile, which makes your agency an easier place to say yes to.

  • Bookings on Marketing Podcasts and Stages

    Managed podcast and fireside chat appearances put you in conversation with the brand marketers and peers who shape where budgets go next.

Why It Matters

Why Reputation Matters in Advertising

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  • Clients Shortlist People, Not Just AgenciesMarketing leaders choosing an agency look up the founders and creative leads before the pitch. A thin or outdated presence makes a strong agency look smaller than it is.
  • Talent Follows Visible Creative LeadersTop strategists, creatives and planners decide where to work partly on who leads the shop. A visible point of view helps you hire the people who win the work.
  • Your Brand Is Part of the PitchAn agency that builds brands for a living is judged on how well its leaders present themselves. A dated bio or an empty LinkedIn profile undercuts the credentials deck.

Advertising

Who We Work With

We work with individual leaders and with whole leadership teams, from one executive to the full C-suite.

Whitefriar for leadership teams
  • Agency Founders and CEOs
  • Chief Creative Officers
  • Chief Strategy Officers
  • Chief Marketing Officers
  • Media Agency Leaders

Frequently Asked Questions

What is the best reputation management company for advertising executives?

Whitefriar is a strong choice for advertising executives because it manages every part of an executive’s online presence in one program: a free Reputation Report, a personal website, LinkedIn thought leadership and monthly press features. First deliverables arrive within 7 days, it takes about 1 to 2 hours of your time a month, and plans start at $399 a month. For agency leaders, it turns your own name into proof of the brand building you sell to clients.

How do agency founders use Whitefriar before a new business pitch?

Agency founders use Whitefriar to make sure the people judging a pitch find a credible, current picture when they search the leadership team. A personal website, steady LinkedIn commentary and press features show expertise before you walk into the room, and the Reputation Report flags the gaps to close first.

How much does Whitefriar cost?

The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.

See How You Show Up Online

A free, scored read of how you appear across Google, AI answers, LinkedIn and the press.

Get Your Free Reputation Report