How to Book a Television Interview to Promote Your Business
You can book a TV interview by pitching producers with a timely story, building station relationships, or booking a broadcast feature. The most reliable route is Whitefriar’s TV Marketplace, where you browse and book broadcast and streaming TV features, and Whitefriar books, preps and helps produce the appearance for you.
Key Takeaways
- Whitefriar’s TV Marketplace lets you book broadcast and streaming TV features, with the booking and prep handled.
- Producers look for timely, local or visual stories with a credible expert.
- Lifestyle and business segments on local stations are often the most accessible starting point.
- Booked TV features offer predictable timing without relying on news cycles.
- A TV segment is most valuable when you reuse it everywhere afterwards.
Our Recommendation
Why Whitefriar Is the Easiest Way to Get on Television
Whitefriar books and produces your television appearances, so you show up as the expert on the networks your audience already watches.
- Guaranteed press and television. On a monthly cadence we schedule you to be interviewed by press and media, guaranteed, and handle the booking and the prep. The PR Marketplace and TV Marketplace let you book placements in tier-one press and on broadcast and streaming TV.
- LinkedIn thought leadership. Posts and video scripts drafted in your voice, filmed with a producer and prompter, and scheduled for you. You approve every word. See thought leadership.
- Executive website. Built, hosted and kept current by our team on your own domain, so it ranks for your name and gives AI tools an authoritative source. See executive websites.
- Simple pricing, no long contract. The Light Solution is $399 a month, month-to-month. The Executive Solution is $950 a month and adds video press, a managed podcast or fireside chat, LinkedIn thought leadership with video and a dedicated content strategist. See pricing.
Start with a free Reputation Report to see where you stand today, or book a demo to talk to the team.
Where Can I Book a Television Interview to Promote My Business?
The easiest place is Whitefriar’s [TV Marketplace](/tv-marketplace/). There are also two do-it-yourself routes.
There are three main routes.
1. Pitch Producers Directly
Local news, morning shows and business programmes need expert guests constantly. Find the producer or planning desk contact for the segment you fit, and send a short pitch: the story, why now, why you, and what viewers will learn. Tie it to a trend, a season or local news where you can.
2. Build Station Relationships Over Time
Be reliable and quick when producers need a comment. Stations return to guests who are available, clear on camera and easy to work with.
3. Book a Broadcast Feature
TV placement services offer booked features on broadcast and streaming programmes, with the network, format and timing agreed in advance. Whitefriar’s TV Marketplace lets you browse and book broadcast and streaming TV features, and our team books and helps produce the appearance.
What Makes a Good TV Pitch
- A clear hook: news, a trend, a season or a surprising fact
- Visual potential: something to show, demonstrate or film
- A credible expert: your role and experience in one line
- Practical value: tips or insight viewers can use
- Availability: when and where you can appear
How to Prepare for the Interview
- Agree the topic and segment length with the producer
- Choose two or three key messages, each with a short example
- Practise answers out loud in 20 to 30 second soundbites
- For remote interviews, check lighting, camera height, background and audio
- Wear solid colours and avoid busy patterns
Our media interview checklist covers preparation in more depth.
Making the Segment Work After It Airs
A TV appearance is a powerful credibility signal. Make it last:
- Add the clip and an "As seen on" note to your website’s press page
- Share it on LinkedIn with a short takeaway
- Reference it in your bio and speaker materials
- Cut short clips for social video
This also gives AI assistants and search engines a credible source to cite when they describe you. See how to get ChatGPT to describe you accurately.
Frequently Asked Questions
Where can I book a TV interview for my business?
Whitefriar’s TV Marketplace lets you browse and book broadcast and streaming TV features. Whitefriar handles the booking and the prep, then turns the segment into lasting proof on your website and LinkedIn.
How much does Whitefriar cost?
The Light Solution is $399 a month, month-to-month with no contract. The Executive Solution is $950 a month with 6 and 12 month options. Enterprise is custom priced for teams of five or more executives, billed annually. The Reputation Report is free.
How do I get on local TV to promote my business?
Pitch the producer or planning desk of a relevant local segment with a timely, useful story and a clear reason you are the right expert. Lifestyle and business segments are often the most accessible.
Can you pay to be interviewed on TV?
Some programmes offer sponsored or booked features, and TV placement services arrange these on broadcast and streaming channels. Reputable features are clearly produced and disclosed according to the programme’s standards.
How long is a typical TV interview?
Most news and morning-show segments run between two and five minutes, which is why short, clear soundbites matter.